Posted on: 13/2/2018

Job type: Permanent

Sector: IT

 
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Our client is looking for an enthusiastic and data-driven marketer, responsible for developing and executing digital marketing efforts for the region

Our client is looking for an enthusiastic and data-driven marketer, responsible for developing and executing digital marketing efforts for the region. The role will focus on creating scalable automated digital marketing communications to nurture customers' adoption life journey; leveraging A/B testing, best practices, and innovative programs to drive leads, acquire new customers, increase product adoption and expand awareness.

Accountabilities

* Create and continuously optimize email campaigns for better engagement through A/B testing
* Discover and deploy email best practices, monitor industry trends, and make recommendations to evolve the Marketing Automation program
* Build, launch and report marketing campaigns using Marketing Automation tools, as well as bar-raise the customer experience for our communications.
* Measure results and improve the nurturing workflows for target segments
* Develop documentation and roadmap for testing and establishing scalable automation processes

Knowledge, Skills and Experience

Basic Qualifications

* 5+ work experience, and 3+ years of Marketo, Pardot, and/or Eloqua experience
* Past experience with email marketing, lead nurturing, marketing automation, and marketing analytics
* Strong analytical skills and experience with campaign reporting and data analysis
* Excellent understanding of email marketing concepts and metrics
* Highly analytical and able to derive meaning from data through A/B testing and email and other digital campaign optimization
* Excellent written communication skills
* Demonstrated ability to work independently and autonomously

Preferred Qualifications

* Pardot Certified
* Experience using Salesforce, Adobe CQ, Adobe Target, and other email, CMS and targeting marketing platforms
* Knowledge of HTML/CSS a plus
* Knowledge of graphic design software (Photoshop, Illustrator, etc.) a plus
* Previous experience working in a fast-paced tech company a plus

To submit your application, please apply online using the appropriate link below or email your CV in Microsoft Word format to manisha.meena@hudson.com. Alternatively, for a confidential discussion, please contact Manisha Meena in our Hudson Singapore office on 65 6430 5318. Your interest will be treated in the strictest of confidence.

MANISHA MEENA

EA Personnel Registration ID: R1870826

Hudson Global Resources (Singapore) Pte Ltd EA Licence: 03C4590
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Reference: SG132842

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