Posted on: 13/2/2018

Job type: Permanent

Sector: IT

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Field Marketing Manager responsible for planning, organizing, executing, and measuring a variety of field/channel marketing programs.

Field Marketing Manager responsible for planning, organizing, executing, and measuring a variety of field/channel marketing programs designed to grow and accelerate sales pipeline and revenue for the industry-leading global network security company.


* Support regional demand generation, pipeline and revenue objectives and work closely with sales leaders and reps to develop regional plans
* Manage all elements of the plan, including research, budget, planning, execution, tracking and reporting
* Manage regional trade shows and conferences, company -sponsored executive events, account-based marketing activities, joint partner marketing, etc. that create local demand, generate pipeline and help sales close business.
* Manage the promotional strategy to support the regional activities, including email and landing page development, social media, website, segmentation and list pulls
* Engage with channel partners and the channel partner's marketing team to plan joint marketing initiatives
* Work with cross-functional teams, including global demand center, product marketing, partner marketing, and corporate communications to define integrated program strategy and tactics
* Represent the overall marketing department and promote corporate marketing programs, initiatives and launches in sales & marketing meetings
* Track campaign leads to ensure appropriate sales channels are following up in a timely manner

Knowledge, Skills and Experience

* Bachelor's degree or equivalent experience
* 5-8 years of B2B marketing preferably in IT security or high-tech
* Strong field marketing background and knowledge of partner community
* An established track record of successful lead generation, marketing programs and campaigns
* Experience with and Marketo (or other leading CRM and marketing automation tools)
* Effective verbal and written communication skills
* Some travel /+- 20%

Additional Qualifications

* You have the ability to think strategically with a willingness to roll up the sleeves and do whatever it takes to meet individual and company goals
* You have strong attention to detail, are well organized, and able to manage multiple projects simultaneously
* You are results-focused with exceptional detail and knowledge around metrics
* You thrive in a fast-paced environment
* You have worked directly with and have experience building strong relationships with sales

To submit your application, please apply online using the appropriate link below or email your CV in Microsoft Word format to Alternatively, for a confidential discussion, please contact Manisha Meena in our Hudson Singapore office on 65 6430 5318. Your interest will be treated in the strictest of confidence.


EA Personnel Registration ID: R1870826

Hudson Global Resources (Singapore) Pte Ltd EA Licence: 03C4590
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Reference: SG132841

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