Posted on: 29/11/2017

Job type: Permanent

Sector: Financial Services

 
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A leading Fin-tech business is seeking a strong content marketer to help drive their rapid expansion across APAC.

Reporting into the Head of Marketing, APAC you will create and own the content roadmap and develop or contract out the various content assets needs to succeed. This includes gated content, ads, blogs, social media, surveys, video, white papers and whatever forms you feel are helpful and will resonate with the company's audiences.

Job Duties and Responsibilities

* Develop, build and nurture relationships with industry experts and influencers
* Manage and content calendar, ownership of blog & social media
* Ideate and work with our internal and external teams to create high-quality and engaging content pieces; ensure deadlines are met
* Monitoring and understanding content marketing trends within our landscape and industry-wide
* Curate content that serves the purposes of informing, educating, nurturing, and generating leads
* Write copy for marketing pieces such as brochures, sales kit, blog posts, articles, whitepaper, website, emails
* Develop content for targeted campaigns, websites and landing pages
* Write internal announcements and communications
* Create concise, eye-catching, and innovative headlines and body copy
* Research market and industry to compare and create content that is innovative and original
* Ensure that our content aligns with overall company and marketing strategies so that we always have fresh collateral for the Sales team
* Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for search and social promotion
* Work directly with customer service team and sales department to create unique content
* Update content through various CMS systems



Requirements

* BA/BS or equivalent working experience
* Experience creating content for the web and growing a social audience
* Proficiency in MS Office and WordPress or other Content Management Software
* Understanding of web publishing requirements
* Editorial mindset with an ability to understand audience preferences
* Experience with SEO and web traffic metrics highly preferable
* Expertise in social media platforms
* Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
* Excellent communication and writing skills in English
* Spoken Cantonese and Mandarin will be a plus

You will need strong marketing skills to understand the buyer, their content consumption habits, and develop engaging content that separates the business from competition, breaks through the proper media channels and can attract, convert and retain customers.

To apply please click on the "Apply" button or contact Max Fieldgrass on +852 2919 6163 for a confidential discussion. Alternatively, email your resume to max.fieldgrass@jobs.hudson.com quoting ref no. HK128004 Your interest will be treated in strict confidence.
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Reference: HK128004

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