Posted on: 2018-03-08

Job type: Permanent

Sector: FMCG

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Excellent opportunity to design and drive the digital marketing strategy for an international FMCG company


Our client is a widely-known consumer brand leader with 65,000+ employees over the world and has presence in 100+ countries. The company recorded revenue over USD 36 billion and is a key player in its category. The company has a wide range of pharmaceutical and consumer health product and is currently looking at an aggressive market presence across the world. With this plan, they are looking for a Digital Marketing Manager to join the team and focus on accelerating the brand development.


You will be responsible for planning and leading all digital strategy for the company. As a Digital Marketing Manager, your responsibilities also include:

* Cultivate and drive strategic digital marketing and demand creation campaigns to drive and create incremental demand
* Partner with internal key stakeholders - brand marketing and customer relation team to ensure digital marketing strategy and campaigns align with business objectives
* Manage external agencies/vendors to implement the digital advertising and consumer activation campaigns
* Establish and implement tracking and evaluation system to monitor all digital activities effectiveness based on aligned KPI
* Drive cost effectiveness and efficiency of all digital activities based on digital budget
* Identify e-Commerce opportunities and evaluate possible implementation to support business directions and expand customers base


You must hold a university degree and have 5 or more years of digital marketing experience in the consumer sector. Experience in China market is an advantage. Strong project management skills are essential for your application to be successful. Excellent command of written & spoken Mandarin, Cantonese and English is required.

To apply please click on the "Apply" button or contact Tiffany Luk at +852 2919 6165 for a confidential discussion. Alternatively, email your resume to quoting ref no. HK128296. Your interest will be treated in strict confidence.
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Reference: HK128296

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