Posted on: 28/11/2017

Job type: Permanent

Sector: FMCG

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Excellent opportunity to design and drive the digital marketing strategy for an international health care company.

* International Consumer Brand
* Market Leading Company
* Newly Created Position


Our client is a global renowned consumer health care leader with 65,000+ employees over the world and presence in 100+ countries. The company recorded revenue over USD 36 billion and is a key player in its category. The company has a wide range of pharmaceutical and consumer health product and they are looking at an aggressive market presence across the world. With this plan, they are looking for a Digital Marketing Manager to join the team for accelerating the brand development.


You will be responsible for planning and leading all digital strategy for the company. As a Digital Marketing Manager, your responsibilities also include:

* Cultivate and drive strategic digital marketing and demand creation campaigns to drive and create incremental demand
* Partner with internal key stakeholders - brand marketing and customer relation team to ensure digital marketing strategy and campaigns align with business objectives
* Manage external agencies/vendors to implement the digital advertising and consumer activation campaigns
* Establish and implement tracking and evaluation system to monitor all digital activities effectiveness based on aligned KPI
* Drive cost effectiveness and efficiency of all digital activities based on digital budget
* Identify e-Commerce opportunities and evaluate possible implementation to support business directions and expand customers' base


You must hold a university degree and have 5 or more years of digital marketing experience in consumer sector. Experience in China & Hong Kong market is an advantage. Strong project management skills are very important for your application to be successful. Excellent command of written & spoken Chinese and English is required.

To apply please click on the "Apply" button or contact Anki Lau at +852 2919 6251 for a confidential discussion. Alternatively, email your resume to quoting ref no. HK128296. Your interest will be treated in strict confidence.
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Apply for Digital Marketing Manager - MNC FMCG
Reference: HK128296

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