Posted on: 10/10/2017

Job type: Permanent

Sector: Financial Services

 
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A leading Fin-tech business is seeking a digital marketing executive to help drive their rapid expansion across APAC.

This is a hands-on role with a great opportunity to have substantial impact quickly!

Reporting to CMO, this role covers the following:



* Manage campaigns across multiple online channels, including Display, Search and Social. Constantly test variants to optimize performance
* Run A/B Testing to optimize website, landing pages and sign-up path
* Manage and improve the measurement of customer acquisition campaigns (Google Analytics)
* Use a highly metrics driven approach to help set the direction of our acquisition campaigns
* Work hand-in-hand with marketing, content, product and design teams to implement recommendations
* Develop and execute online advertising strategy
* Optimize website for search engines
* Research media websites for ad buy
* Execute direct media buys
* Advertising related market research
* Work closely with business analyst to deliver results
* A/B testing



You will have:

* Online campaign management experience
* A degree related to marketing
* Online marketing experience (display and search)
* Direct media buying experience
* Experience with Google analytics, adwords, content management system, other 3rd party tools
* SEO background
* Very strong planning, tracking and reporting drive - this will be a major role in the job
* Link development skills to enhance link popularity
* Understanding of Google, Facebook, LinkedIn, etc. networks
* Good knowledge of natural search market & search engines
* Strong communication and liaison skills both written and verbal (essential)
* Well organized with exceptional attention to detail (essential)
* Good knowledge of Microsoft Word, Excel, PowerPoint and Outlook
* Good literacy and accuracy skills
* Fluency in both written and spoken Chinese is required
* Strong understanding of design

To apply please click on the "Apply" button or contact Max Fieldgrass on +852 2919 6163 for a confidential discussion. Alternatively, email your resume to max.fieldgrass@jobs.hudson.com quoting ref no. HK128005 Your interest will be treated in strict confidence.
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Reference: HK128005

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