Posted on: 11/09/2017

Job type: Permanent

Sector: Retail

 
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Our client is seeking a Digital Insights Manager to provide qualitative and quantitative research across the region to support business growth.

Reporting directly into the Regional Commercial Director this role will be responsible for conducting qualitative, quantitative research to support business requirements and introduce new research methodologies. Also, conducting market research & analysis to gather insights to support business direction.

You will have:

* A Bachelor's Degree in marketing or a related discipline
* 4-7 year(s) experience in web analytics, marketing, and business development
* Direct exposure to data analysis, data mining, CRM or market research is preferred
* Previous operating experience within an established consumer brand and/or marketing agency covering B2C channels
* Proven competency in providing ROI analysis of marketing campaigns and sales activities
* Ability to analyze data and provide evidence-based recommendations
* Excellent research skills and independently capable of developing solutions for more difficult problems
* Solid knowledge of current SEO tools and practices, including Google Adwords
* Strong command of Google Analytics, and other web analytics tools
* Fluency in English is a must, with Mandarin a preferred extra



Additional:

- This role will require a self-starter with an entrepreneurial mentality

- Strong analytical skills ideally coupled with creative approaches to problem solving

- The ability to explain technical data and concepts to a non technical audience

- Senior Stakeholder Management experience preferable

- Strong knowledge of the applications within the Microsoft Office Suite (especially strong Excel - pivot tables, macros etc)

- Knowledge of all digital/marketing fields e.g. SEO, PPC, Display, Affiliates

- Knowledge of web traffic metrics with experience improving website conversion rates



To apply please click on the "Apply" button or contact Max Fieldgrass on +852 2919 6163 for a confidential discussion. Alternatively, email your resume to max.fieldgrass@jobs.hudson.com quoting ref no. HK126766. Your interest will be treated in strict confidence
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Reference: HK126766

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