Posted on: 11/10/2017

Job type: Permanent

Sector: FMCG

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Excellent opportunity to drive the trade marketing strategy for a Global Food and Beverage giant.

* Globally renowned brand
* Drive Strategic Trade Plan
* Strong Business Ownership


Our client is an international FMCG company with operation in over 100+ countries. The company recorded revenue over USD 20 billion, and it's one of the leading brands globally in the FMCG sector. They are looking at an aggressive market presence across Hong Kong and China. With this plan, they are looking for Trade Marketing Assistant Manager to accelerate the trade development in Hong Kong and Taiwan.


You will be responsible for developing and leading all the trade strategy campaigns for the brand. As a Trade Marketing Assistant Manager, your responsibilities will include:

* Define trade marketing strategies for the portfolio and set annual execution plan to meet commercial objectives
* Manage the budgets for all channels and customers and supervising the allocation of the same
* Collaborate with various internal teams including sales, brand marketing etc. to proactively enhance impact of trade marketing
* Drive execution of set strategies into activities across Hong Kong market while having strong partnership with sales and marketing team in developing business strategy
* Connecting with channel leaders at to identify business opportunities promotional programs, in-store initiatives, CRM campaign, trade projects etc.
* Define trade marketing objectives and monitor the same for assessment of ROI as well as corrective actions steps


You must hold a university degree and have 3 years experience in trade/ channel marketing within FMCG sector. Experience with key account management in food & beverage category is an advantage. You are required to have strong track record in partnering with channel partners with proven record in creating and executing revenue generating sales programs/ initiatives. Strong analytical, presentation and negotiation skills are very important for your application to be successful. Excellent command of written & spoken Chinese and English is required.

To apply please click on the "Apply" button or contact Anki Lau at +852 2919 6251 for a confidential discussion. Alternatively, email your resume to quoting ref no. HK128298. Your interest will be treated in strict confidence.
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Apply for Trade Marketing Assistant Manager - US FMCG
Reference: HK128298

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